2022 Annual Strategy Brief of Europe’s Top 6 Medium and Heavy Truck Manufacturers: Daimler, Volvo, MAN, Scania, DAF and Iveco – Key Strategies and Plans, SWOT, Growth Trends and Opportunities, Market Insights – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Annual Strategic Brief – 2022 – Europe’s top 6 medium and heavy truck manufacturers – Daimler, Volvo, MAN, Scania, DAF and Iveco – Strategic direction, key strategies and plans, SWOT, trends and growth opportunities growth, market outlook” company profile has been added to from ResearchAndMarkets.com offer.

The European medium and heavy truck market has been growing with booming order intake, freight volumes and rates and robust fleet utilization levels while facing modest headwinds in the form of supply chain disruptions and bottlenecks, rising material costs and shortages of semiconductor chips.

The European medium and heavy-duty truck market is steadily recovering from the COVID-19 outbreak with booming order intake, robust freight volumes and rates and fleet utilization levels among operators who have reached pre-COVID-19 levels while facing modest headwinds in the form of continued COVID-19 pandemic challenges marked by supply chain disruptions and bottlenecks, shortages labor costs, rising material costs, limited freight capacity and semiconductor chip shortages that continue to hamper the pace of the global recovery.

The industry continues to make steady progress towards the development of a range of sustainable technologies focused on the long-term decarbonisation of transport, which remains the top priority, while continuing to develop innovative services and business models configured on connectivity and autonomy.

Efforts have been primarily driven by electrification, focused on both battery-electric and hybrid technologies, with the tipping point for electric trucks coming in 2022 with mass production and commercial deliveries of electric trucks commencing. by industry suppliers. Additionally, mass market production, introduction and adoption of hydrogen powered trucks, featuring hydrogen fuel cell propulsion systems, are likely in the 2030s.

In addition, the introduction of the H2Accelerate program by industry to accelerate the adoption of green hydrogen and initiatives such as the First Movers Coalition, aimed at reviving the scalability of sustainable technologies until the end of the decade in course, are likely to further accelerate the impending energy transition to sustainable propulsion systems and technologies in the future.

The rapid energy transition towards decarbonisation and sustainability, continued investment in infrastructure, in particular the launch of the EU’s main infrastructure investment under its global gateway strategy at the end of 2021 aimed at mobilizing and investing €300 billion until 2027 for global infrastructure development in five key areas. sectors, with 135 billion euros that will be dedicated to infrastructure investments by the European Fund for Sustainable Development + by 2027, the strong demand from the raw materials segment apart from the current e-commerce boom are likely to provide collectively significant growth opportunities to the industry in the near to medium term in the form of fleet replacements, expansion and recapitalizations, especially in a volatile crude oil price environment.

This is despite projections of a slowing global economic recovery in the near term due to uncertainty over the likely direction of the pandemic and rising inflation levels necessitating monetary policy tightening by central banks. Overall, trucking in Europe should maintain its cruising speed as well as its overall growth momentum in 2022.

Against this background, the 2022 edition of the report analyzes the overall strategic direction and provides a comprehensive overview and analysis of the strategies and plans conceptualized and pursued by leading European medium and heavy truck manufacturers in the short to medium term.

Extracts from the report:

  • Analysis of Daimler’s ambitious plan to achieve 60% market share in the global zero-emission vehicle (ZEV) market by 2030 and plans to produce only ZEVs by 2039

  • Daimler’s medium-term growth strategy aimed to increase profitability to more than 10% in the EU by 2025. In addition, plans for a rapid transition to sustainable technologies through deciphering the medium-term technology strategy Daimler term

  • Volvo’s rapid electrification of its truck portfolio, focus on growing the service business and plans to make Asia and North America key hubs of its mid-to-medium growth strategy term

  • Scania is preparing and investing heavily with a detailed plan and an ecosystem towards electrification while focusing on China as a growth catapult

  • Adoption of the collaborative path by industry behemoths; Daimler, Volvo & Traton, to accelerate the journey to electrification

  • The launch of the EU’s leading infrastructure investment, as part of its global gateway strategy launched at the end of 2021, with €135 billion earmarked for infrastructure investment globally by the European Sustainable Development Fund + through 2027, expected to strengthen the construction and trucking industries in the medium term

  • Supply chain disruptions, continued shortages of semiconductor chips, the likely direction of the pandemic, and inflationary pressures in key markets could become potential speed bumps on near-term industry recovery momentum.

Main topics covered:

Section 1: Overview and Business Overview – Top 6 European Medium and Heavy Duty Truck Manufacturers

  • Based

  • The head office

  • Activity area

  • Product portfolio

  • Income base

  • Market capitalization

  • Key leaders

  • Shareholding/Ownership structure

Section 2: Analysis of financial performance – Top 6 European industrial equipment suppliers

  • Revenue base and growth trend

  • Breakdown of revenues by key segments

  • Breakdown of revenues by geographic markets and key regions

  • Trend of gross profits and margins

  • Trend of operating profit and operating margin

  • Back on the sales trend

  • Profitability growth trend

  • Operating cash flow

  • R&D expenditure trend

  • CAPEX trend

Section 3: Strategic orientation – Among the 6 main European OEMs

Section 4: Key Strategies and Plans – Comprehensive Analysis of Strategies and Plans for OEMs in the Industry – Analysis Coverage

  • Product portfolio strategies and plans

  • Market specific strategies and plans

  • R&D strategies and plans

  • Growth strategies and plans

  • Business and corporate strategies and plans

  • Sales and marketing strategies and plans

  • Production/manufacturing strategies and plans

  • Financial strategies and plans

  • Acquisitions, strategic alliances and JV

  • Other Strategies and Strategic Initiatives

Section 5: SWOT Analysis

  • Assets to be valued

  • Weaknesses to work on

  • Opportunities to seize

  • Threats to deny and mitigate

Section 6: Key Trends

  • Industry trends

  • Market trends

  • Technology Trends

Section 7: Main issues, challenges and risk factors

Section 8: Global Medium and Heavy Duty Trucks Market – Force Field Analysis – Analysis of driving and restraining forces and their overall dynamics

  • Driving forces

  • Restraint forces

Section 9: Strategic Market Outlook

  • Emerging Market Scenario Analysis

  • Demand outlook for 2022

  • Growth projections for the European and global medium and heavy truck market

  • Overview of potential growth opportunities

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