CyclingIndustry.News and The National Association of Bicycle Dealers (NBDA) today announced a new partnership that will bring exclusive benefits to members of US business organizations and expand the reach of the UK’s leading B2B title.
As part of the partnership, NBDA members will be able to take advantage of discounts on CyclingIndustry.News’ annual market research, which will be available at an exclusive US rate of $ 750 (up from $ 1,100), as well as the possibility of posting vacancies on the CI.N Jobs Board with a 20% discount.
CI.N’s annual report serves the market with a detailed look at where independent bike shops are making and pulling investments in the face of modern retail changes. The 47-page report further illustrates which behaviors are improving and diluting supplier relationships, how stores have responded to the pandemic, which suppliers are gaining ground in a number of segments and much more.
Although the data is based on UK cycling companies, as many industry veterans will attest, trends often tend to be reflected quickly in similar markets.
Heather Mason, New NBDA President, said of the partnership: “We are delighted to welcome Cycling Industry News as a preferred partner of the NBDA. Working closely with the CyclingIndustry.News team will ensure that we are able to provide relevant and timely news and information to our members. We view CyclingIndustry.News as a leader in market data and trend analysis and the work they have done will allow us to provide a discovery opportunity to help our members generate revenue.
An in-depth interview with Mason will soon be carried out on CI.N which retraces his first months in charge of the sales organization and the roadmap to come.
Editor-in-Chief Mark Sutton will also appear shortly on NBDA’s Bicycle Retail Radio, a podcast designed to provide retailers with inside information on some of the industry’s fastest growing business and cycling trends.
The editor of CyclingIndustry.News added, “For a long time, CI.N has valued friendships with industry leaders in the United States, so this partnership with the NBDA seems like a natural alignment and at a moment when the organization looks to the future with new eyes. A fifth of our audience has consistently traveled across the Atlantic and I have always found the professionals in the US market to be some of the most engaged and open-minded in the cycling business. For this reason, I look forward to sharing our content further and providing valuable benefits to NBDA members who want to stay ahead of the market.
Founded in 1946, the National Bicycle Dealers Association is a long-standing partner of the US retailer and until 2019 was also the parent company and publisher of the US trade title Bicycle Retailer and Industry News, which is now owned by the company. mother of VeloNews, Pocket. Outdoor Media (now known as Outside). As such, the foundations of the organization were built on helping bicycle shops grow their businesses and improve their profitability through education, market research and broader advocacy efforts designed to benefit everyone in commerce.
The NBDA is run as a not-for-profit organization and the board of directors is made up of industry veterans, most of whom have retail bicycle experience. The new president has held positions across the industry, managing the expansion of the Merckx brand in the market, as well as having worked for Bianchi and written extensively for the National Trade Title.