Launch of the first Turkish national automobile TOGG: bet big on electric mobility

The Turkish president unveiled prototypes of locally produced electric SUVs and sedans. The name of Turkey’s first ‘national’ car maker is called TOGG and the cars were designed by Italian design company Pininfarina owned by Mahindra.

Turkish President Recep Tayyip Erdogan on Friday unveiled prototypes of an electric car produced in the country, bringing him one step closer to fulfilling a long-held dream of building Turkey’s first “national” automobile. Erdogan presented the SUV and sedan models of the car, so far known as TOGG after a consortium of Turkish companies that will produce them, at a ceremony in Gebze, in the industrial center of the North. western Turkey.

The president was to test a car on a suspension bridge over the Gulf of Izmit. He offered to join a possible list of advance orders. These Turkish vehicles are expected to hit the market in 2022.

“We are witnessing a historic day, fulfilling a 60-year dream,” Erdogan said. “I know our people are looking forward to the day when they can own this car. The Turkish leader has long pushed industrialists to build a national automobile as part of his vision to make Turkey an economic power.

The vehicle is produced by a consortium of five Turkish companies called the Automobile Initiative Group of Turkey, or TOGG, in cooperation with the Turkish Union of Chambers and Commodity Exchanges.

Turkish media said the car was designed by Italian design firm Pininfarina, which created models for Ferrari and California-based electric car maker Karma.

Erdogan said the cars would be produced at a factory that would be built on former military land in Bursa province. The plant, scheduled for completion in 2021, is expected to employ 4,300 people. TOGG Managing Director Gurcan Karakas said Turkey hopes to produce five different models of the car within 15 years.

The TOGG is Turkey’s second effort to produce a Turkish-made automobile. During the 1960s, a group of Turkish engineers built prototypes of a car called Devrim, or Revolution in English. The project was then abandoned. Several foreign brands, including Ford and Toyota, are assembled in Turkey.

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