National Powersports Dealer Association Featured at AIMExpo

LAS VEGAS – Feb. 3, 2021 – (Motor Sports NewsWire) – The stated goal of the first motorsports industry trade show in more than two years was to connect, engage and unite the industry. Coincidentally, this post aligns closely with the PURE (Promote, Unite, Represent, Educate) efforts of the new National Powersports Dealer Association. AIMExpo provided the ideal platform for the group to present the concept to their fellow dealers.

“A national organization for dealers and by dealers is something our industry has clearly needed for a long time,” said NPDA President Bob Althoff, Farrow Harley-Davidson, Columbus, OH. “In an effort to promote retail excellence, NPDA will provide leadership, research, training, group buying benefits, legislative affairs, benchmarking and more. We are thrilled to finally offer dealers a lifeline in so many aspects that retailers in other industries have long had.

To help explain the value proposition to other dealers, NPDA board members manned a booth in Las Vegas, explaining their PURE message in person. Vice President and Founding Board Member Bob Kee notes that the acronym works for the NPDA goals and objectives presented at AIMExpo:


PROMOTE – Working together to promote the powersports industry and the incredible lifestyle offered by vehicle owners and dealers to consumers and the media.

UNITE – Unify the efforts of powersports vehicle dealerships across the country, of all brands and products, in a common and powerful voice.

REPRESENT – Work together to represent, defend and protect the interests of powersports dealers with government, manufacturers and others.

EDUCATE – Educate powersports dealers and their staff on how to achieve retail excellence, sustainable profitability, a professional environment, happy and well-trained employees and satisfied customers.

“For NPDA to become a productive and powerful force in the industry, we need to bring together all franchise and independent dealers in the country,” adds Althoff. “We are better together…all together.

If you missed seeing the bright red Bimota on the NPDA booth at AIMExpo and want to learn more about the association, click here:

Source: National Association of Powersports Dealers