This is how a national car brand became an international name

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Dubai’s strategic geographic positioning has enabled the country to emerge as a major exporter and re-exporter of vehicles. It offers a unique opportunity for manufacturers in Asia, Europe and North Africa to deal with the regions of the Middle East, Africa, India and South East Asia. In addition, Dubai’s ease of doing business and advanced infrastructure are encouraging many automotive players to establish a solid foothold in the country.

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Nicholas Farago, CEO of Farago Motors

According to Aranca, a global research company, the number of vehicles in the Middle East is expected to reach 27,000,000 by 2023, including 18 million cars and 9 million commercial vehicles. Following this trail of growing business opportunities in the automotive sector in Dubai, Nicholas Farago, a Swedish businessman, decided to enter the Dubai market with his world-class car export solution Farago Motors.

Buying a new car can be a time-consuming and overwhelming task for buyers, especially first-time car buyers. Choosing from a number of variants, engines, and transmissions is definitely confusing and confusing. Nicholas, as a market specialist, identified this problem and worked to resolve it with his new car dealership in Dubai. They offer a wide range of automotive options to their customers, including major brands like Nissan, Toyota, Hino, Lexus, Mitsubishi, Isuzu, and Kia. Their team of expert professionals, at Farago, pay close attention to the demands of their customers from all Emirates and help them find their most desired cars.

Farago Motors also functions as a giant used car repository where anyone can find and buy used cars at an affordable price. Unlike private sellers, Farago allows customers to purchase used cars in a friendly environment by following all ethical procedures. As a high-end dealership, their non-commissioned sales staff guide their customers through every step of the car buying process to make the whole process convenient and hassle-free. Additionally, their promise of simplifying paperwork, secure transactions, and easy access to all other auto services make them a leading dealership in Dubai.

Speaking about the future of the auto industry, entrepreneur and company CEO Nicholas said, “The hybrid and electric vehicle segment is a rapidly developing segment and they will completely reshape the auto industry. Electric vehicles initially attracted a lot of criticism due to their lower battery backup and lower speeds. However, Tesla has completely changed that and today one can easily buy an electric car with a lifespan of 300,000 to 500,000 miles and a range of 500 to 600 km on a single charge. It is nothing that we have seen before. So, I firmly believe that in a very short period of time we will see other segments follow, like planes, trains, buses, even your lawn mower.

Drawing on his experience in the automotive market, the 33-year-old CEO aims to gain superior traction in the Dubai automotive landscape. In fact, today he is considered one of the best CEOs in Dubai. His company Farago Motors shares a 15 year history of excellence in supplying new and used cars and it has also established a presence outside of Dubai, as “Farago Motors Ltd” in Ghana and “Farago Motors”. Of Americas LLC ”in the United States. Under Nicholas’ leadership, the company has already sold more than 15,000 cars and now plans to become the leading automotive destination in the Emirates.



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